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ABRF Webinar: From Visibility to Value: Marketing Strategies for Core Facilities

July 15 @ 12:00 pm - 1:30 pm

Turn Visibility into Value: Join ABRF’s Marketing Webinar on July 15

Even the most innovative core facilities can’t make an impact if potential users don’t know they exist, or understand the value they provide.

Join ABRF on Wednesday, July 15, for an engaging discussion designed to help core facility leaders strengthen their marketing strategy, increase visibility, and better communicate their value to researchers, institutional leadership, and industry partners.

From Visibility to Value: Marketing Strategies for Core Facilities 

This interactive webinar will feature perspectives from both core facility leadership and industry, offering practical strategies that attendees can immediately apply within their own organizations.

Featured Presenters

  • Tim Bushnell – Lead Presenter
  • Heather Brown-Harding – Core Facility Perspective
  • Andrew Barry – Industry Perspective

During this webinar, you’ll learn how to:

  • Define and communicate a compelling value proposition for different stakeholder groups, including principal investigators, trainees, industry partners, and institutional leadership.
  • Identify practical, high-impact marketing tactics that increase awareness, utilization, and engagement.
  • Measure the effectiveness of your marketing efforts using meaningful metrics that help refine your strategy over time.

Whether you’re looking to attract new users, better engage existing customers, or demonstrate your facility’s impact, this webinar will provide actionable ideas and real-world perspectives to help you move from visibility to value.

Wednesday, July 15
12:00 pm ET
Zoom Link

We hope you’ll join us for this timely discussion!

Details

  • Date: July 15
  • Time:
    12:00 pm - 1:30 pm