Beyond the Webinar: A Marketing Roundtable for Core Leaders
The conversation continues. Following the enthusiastic response to the ABRF webinar From Visibility to Value: Marketing Strategies for Core Facilities, join the original speakers Heather Brown-Harding and Andrew Barry, along with special guest Andy Chitty (Executive Director, Mass General Brigham Research Cores), for an interactive roundtable discussion. This session will dive deeper into the questions, challenges, and real-world experiences of marketing shared resource laboratories.
Wednesday, August 19, 2026
12:00 – 1:00 pm ET
Register here: https://us02web.zoom.us/meeting/register/7far4VGyQa2W57VIP8e0ig
Topics will include building awareness, communicating value to investigators and institutional leadership, measuring marketing success, overcoming common barriers, and identifying practical strategies that can be implemented regardless of budget or facility size. Bring your questions, share your experiences, and participate in a candid discussion designed to help your core move from simply providing services to becoming an indispensable research partner.
Questions for the panel can be submitted upon registration, using the following link.Here are the links to the July 15 session:
Andrew Barry
Heather Brown Harding
Tim Bushnell
We look forward to seeing you for this timely discussion.